Assembly Elections 2022: After Twitter, Koo launches voter awareness campaign

Summary

As the largest platform to enable online expression in Indian languages, Koo App will drive awareness campaigns with great features to enhance the confidence of voters in the electoral process.

Scope

Micro-blogging platform Koo App has started a voter awareness campaign regarding the upcoming assembly elections. Koo has said that it will offer several hyperlocal initiatives in multiple Indian languages ​​on its platform. The initiative aims to empower, engage and inform voters before they cast their votes. As the largest platform to enable online expression in Indian languages, Koo App will drive awareness campaigns with great features to enhance the confidence of voters in the electoral process.

Koo App will launch a special section for the voters of the electoral states. These will include live updates, news about candidates and parties and constituency level announcements in languages ​​like Hindi, Punjabi, Marathi etc. Apart from this, Koo will also offer chat rooms in vernacular languages ​​in real time for open discussion on election related topics. Meanwhile, the live feature on the platform will allow users to create sessions, invite their community to participate, and get instant access to events through the interface.

Koo App will also run an information campaign in Indian languages ​​to educate voters about the rights and responsibilities. This will help instill more confidence in the election process and create public awareness. As part of this campaign, Koo will also conduct quizzes covering topics like voter registration, EPIC card download, etc. to provide users with an engaging experience. Not only this, celebrities and influential people on the platform will volunteer to participate in voter awareness campaigns.

Commenting on the new campaign, Koo Co-Founder and CEO Apramaya Radhakrishna said, “As a multilingual platform that democratizes the voice of Indians, the exclusive features of Koo App during elections will provide users with a real time experience in their mother tongue and enable them to vote in the elections. Will enable you to connect with like-minded people on topics related to the related issues. Our awareness campaigns in local languages ​​will help enhance voters' knowledge, build confidence and help people make informed decisions."